We are excited that our new range of labels has been named the Overall Supreme Champion at the Drinks International Wine Design Challenge. The judges had this to say about the packaging; “The redesign of the Four Winds range was inspiring in every detail: a new brand identity (subtly printed on top of the screwcap), evocative photography (simple and beautifully realised) and a subtlety of expression right across the range. The creative detail was unmatched by other entries, and the sheer memorability was highlighted by the judges. We all felt that the range could grow and still retain its originality, based on an idea full of future possibility and perfectly executed.”
As a family business there was some discussion about whether the labels needed changing, but the feedback that we have received since releasing the new labels has affirmed it was the right decision. The new packaging captures the vibe of the business and, most importantly, looks good on your table surrounded by friends and family.
You can see the full details at the Drinks International website.